Hi, I’m Cort, a creative + brand advisor for lifestyle startups that aspire to make people smile.
Speaking at Facebook Disruptors Conference, 2019
Cortnee Brown
Fractional Creative Director + Brand Advisor
With over 15 years experience working in-house and as a consultant in notable high growth startups, I bring a range of knowledge and expertise to growing brands. As a Fractional Creative Director + Brand Advisor, I work with companies ready to invest in their creative + brand strategy. We can tackle a broad range of needs or hyperfocus on key areas of growth. I genuinely believe in the power of brands to bring joy into people's lives and to leave the world better than they found it. I would love to help you and your business grow. Let’s create some joy together.
Lifestyle
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Food
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Wellness
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Fitness
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Apparel
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Home
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Pet
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Publishing
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Lifestyle ● Food ● Wellness ● Fitness ● Apparel ● Home ● Pet ● Publishing ●
Creative
In an increasingly saturated market, today’s top companies know that brand-forward creative + content sets them apart from the competition. Everything your customer experiences from your brand has an element of creative within it and their experience should be cohesive from end to end. From beautiful 360 creative campaigns to strategic content plays to functional on brand performance creative, I’ve led teams and worked with agencies that have crafted best-in-category work on every level.
Creative Campaign Concept, Strategy + Leadership
Content Strategy + Leadership
Current Creative Audit + Alignment
Creative Guidelines Development
Creative Agency POC + Management
Brand
The world's best creative starts with a deep understanding of a brand’s narrative and positioning. Without a holistic look at the values and the ‘why’ for your brand, as well as an awareness of how to communicate that naturally to the consumer, creative + brand initiatives often fall flat. Having helped start-ups at every stage - initial concept through high-growth - I delight in finding the brand narrative that makes internal teams proud and excites customers.
Brand Strategy + Positioning
Brand Book Development
Rebranding Strategy + Leadership
Team
Your creative team is the backbone to your brand's visual representation and cohesion in the marketplace. Investing in your team — not just in hiring but in their personal development and growth — will pay back in long-term loyalty and institutional knowledge that supports a consistent brand narrative over time. I have extensive experience building and mentoring creative teams in high-growth companies — having doubled or tripled team sizes while maintaining happy and productive teams. Having developed in-house agency models, I understand what is required both for the business and the individual's success.
Creative Team Org Chart Planning
Creative Team Hiring Support
Mentoring Creative Team Members
Creative Team Growth Plan Development
Business
Your creative and brand vision can be as beautiful and inspiring as you imagine, but it has to be aligned with your business goals and budget for true success to be achieved. Also if there is not a clear plan for how your creative gets made, reviewed and approved, you will get stuck in a loop of stressed, last-minute work that never lives up to expectations. Having streamlined processes, found efficiencies in work cycles and reduced budgets while increasing output, I love to find solutions that make everyone’s lives easier, communication clearer, and creates the space for the best work to be made.
Creative + Production Budgeting
Creative + Review Process Planning
Creative Campaign + Asset Tiered Marketing Systems
Creative Production Efficiency Processes
Creative KPI Planning
I would love to help you and your brand meet its goals. I keep space for typically only one to two brands at a time, so please get in touch in order for me to build out a plan specific to your needs. Send me a note about what you are up to at the button below, I can’t wait to hear all about what you are creating.
