eQua Artist Collection | Manduka

CREATIVE + PRODUCT DIRECTION | ART DIRECTION | DESIGN

As Associate Creative Director at Manduka, I was able to partner with our Brand team to pitch the concept of collaborating with external artists to help create the designs for our newest mat collection. We worked with the artists to commission the collection and partnered with the Product team to bring it to life. I also lead on art direction + design for the campaign, including editorial collection photography and local shoots with each artist in their studios.