snaggletooth

CREATIVE + BRAND DIRECTION | PHOTOGRAPHY | PACKAGING

The snaggletooth brand was built from the ground up, first through in depth conversations with the CEO + Founder to find what she hoped to create with this deeply personal brand. Ultimately the brand was built from the bricks of the founder’s life, inspired by her love for rescue dogs, mostly her very own Korra, (and Korra’s tiny snaggletooth) as well as her obsession with manga, and her background in DTC consumer brands. We pulled at these threads until we found a blend of bright graphic colors and elements, manga inspired illustrations, and perfectly derpy pets.